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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 107 ) 〈TOP〉
  1. 12.高毓婷(2001),「台北都會區青少年消費文化初探--以兩所不同社會階級學區的國中為例」,未出版碩士論文,臺灣師範大學教育研究所。
  2. 14.徐永諳(2006),「剖析2006年全球手機市場」,拓墣產業研究所。
  3. 24.蔡淑玫(1996),「藝術性商品購買決策之屬性─價值階層探討─以苗栗三義木雕品為例」,未出版碩士論文,元智工學院管理研究所。
  4. 1.Alba, J. W. and Hutchinson, J. W. (1987), “Dimensions of consumer expertise,” Journal of Consumer Research, vol.13 (4), pp.411-454.
  5. 3.Babin, B.J., W.R. Darden, and M. Griffin (1994),“Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value,”Journal of Consumer Research, Vol.20(March), pp.644-656.
Times Cited (1) 〈TOP〉
  1. 王勝裕(2012)。籃球鞋消費行為之研究-方法目的鏈之應用。臺灣師範大學運動與休閒管理研究所學位論文。2012。1-209。
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