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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 49 ) 〈TOP〉
  1. 18.陳威助(2004),台灣地區資訊教育數位落差問題探討-階層線性模式之分析,元智大學資訊社會研究所碩士論文。
  2. 19.陳家祥(2003),商店印象與顧客忠誠度之研究-以大台北區百貨公司為例,中華管理評論國際學報。
  3. 22.陳景堂(2005)。統計分析SPSS For Windows 入門與應用第六版,台北:儒林。
  4. 1.Bass, F. M. and Talazyk, W. W. (1972), “An Attitude Model for the Study of Brand Preference,” Journal of Marketing research, 9(February), 93-96.
  5. 2.Birtwistle, G., Clarke, I., and Freathy, P. (1999), “Store Image in the UK Fashion Sector:Consumer versus Retailer Perceptions,” The International Review of Retail, Distributionand Consummer Research, 9(1), 1-16.
Times Cited (3) 〈TOP〉
  1. 羅百萱(2008)。公部門數位學習成效評鑑指標建構之研究。淡江大學教育科技學系碩士班學位論文。2008。1-236。 
  2. 潘沛慈(2016)。生涯自我效能、生涯阻礙因素與職業訓練成效之研究-以高屏地區原住民為例。屏東科技大學技職教育研究所學位論文。2016。1-97。
  3. 劉昱辰(2017)。社會支持、學習動機對數位學習滿意度相關之研究- 企業員工使用數位學習為例。淡江大學教育科技學系碩士在職專班學位論文。2017。1-102。
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