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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 29 ) 〈TOP〉
  1. 1. Agrawal, Rakesh, Imielinski, Tomasz, Swami, Arun (1993), "Mining association rules between sets of items in large databases," SIGMOD Record, 22(2), pp.207-216.
  2. 3. Duen-Ren Liu, Ya-Yueh Shih (2005), "Integrating AHP and data mining for product recommendation based on customer lifetime value," Information & Management, 42(3), pp.387-400.
  3. 4. Dwyer, F. R. (1997), "Customer lifetime valuation to support marketing decision making," Journal of Interactive Marketing, 11(4), pp.6-13.
  4. 5. Frederick Newell (1997), "The New Rules of Marketing: How to Use One-to-One Relationship Marketing to Be the Leader in Your Industry," McGraw-Hill Companies.
  5. 6. Goodman, John (1992), "Retail/Database: Leveraging the Customer Database to Your Competitive Advantage," Direct Marketing, 55(8), pp.26-27.
Times Cited (2) 〈TOP〉
  1. 卓哲宇(2009)。應用資料探勘方法建立保險公司顧客終身價值管理模式。臺北科技大學工業工程與管理系碩士班學位論文。2009。1-83。
  2. 曹毓齡(2009)。應用資料探勘於顧客分群之研究-以製藥業為例。大同大學資訊經營學系所學位論文。2009。1-72。
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