DOI
stands for Digital Object Identifier
（
D
igital
O
bject
I
dentifier
）
,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.
Using DOI as a persistent link
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「
http://dx.doi.org/
」
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10.5297/ser.1201.002
, you can link persistently to the article by entering the following link in your browser:
http://dx.doi.org/
10.5297/ser.1201.002
。
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CASE-BASED REMINDING IN CONSUMER EVALUATIONS OF BRAND EXTENSION
朱家賢 , Ph.D Advisor：沈永正 Co-advisor ：別蓮蒂
繁體中文
範例提示、品牌延伸、相似性、類比歸因 ； Case-based reminding ； brand extension ； similarity ； analogical reasoning
- 1.別蓮蒂 (2003a)，「產品契合度與品牌特質聯想對品牌延伸效果的影響」，管理評論，第二十二卷，第二期，頁87-109。
連結：
- 2.別蓮蒂 (2003b)，「企業品牌傘策略之企業名稱背書效果」，管理學報，第二十卷。
連結： - 3.Aaker, D. A. (1990). Brand extensions: the good, the bad, and the ugly. Sloan Management Review, 31(4), pp.47-56.
連結：
- 4.Aaker, D. A. & Keller, K. L. (1990). Consumer evaluations of brand extension. Journal of Marketing, 54(1), pp.27-41.
連結： - 6.Assael, H. (1998). Consumer behavior and marketing action, 4th Ed, pp.282-310.
連結：
