DOI
stands for Digital Object Identifier
（
D
igital
O
bject
I
dentifier
）
,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.
Using DOI as a persistent link
To create a persistent link, add「http://dx.doi.org/」
「
http://dx.doi.org/
」
before a DOI.
For instance, if the DOI of an article is
10.5297/ser.1201.002
, you can link persistently to the article by entering the following link in your browser:
http://dx.doi.org/
10.5297/ser.1201.002
。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.
Cite a document with DOI
When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.
DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ） 。
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CASE-BASED REMINDING IN CONSUMER EVALUATIONS OF BRAND EXTENSION
朱家賢 , Ph.D Advisor：沈永正 Co-advisor ：別蓮蒂
繁體中文
範例提示、品牌延伸、相似性、類比歸因 ； Case-based reminding ； brand extension ； similarity ； analogical reasoning
- 1.別蓮蒂 (2003a)，「產品契合度與品牌特質聯想對品牌延伸效果的影響」，管理評論，第二十二卷，第二期，頁87-109。
連結：
- 2.別蓮蒂 (2003b)，「企業品牌傘策略之企業名稱背書效果」，管理學報，第二十卷。
連結： - 3.Aaker, D. A. (1990). Brand extensions: the good, the bad, and the ugly. Sloan Management Review, 31(4), pp.47-56.
連結：
- 4.Aaker, D. A. & Keller, K. L. (1990). Consumer evaluations of brand extension. Journal of Marketing, 54(1), pp.27-41.
連結： - 6.Assael, H. (1998). Consumer behavior and marketing action, 4th Ed, pp.282-310.
連結：
