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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 82 ) 〈TOP〉
  1. 10.ARC 遠擎管理顧問公司(2001),顧客關係管理深度解析,遠擎。
  2. 13.Bhatia, A. (1999), “Customer Relationship Management,” 1st ed., toolbox Portal for CRM
  3. 20.Bauer, C. L. (1988), “A Direct Mail Customer Purchase Model, ” Journal of Direct Marketing, Vol. 2, pp. 16-24
  4. 25.Chaudhuri, A. and Holbrook M.B., “The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty,” Journal of Marketing, Vol. 65, 2001, pp.81-93.
  5. 28.Day,G.S.(1979), “Customer-Oriented Approaches to Identifying Product-Markets,” Journal of Marketing, Vol. 46, Iss. 4, pp.8-19.
Times Cited (9) 〈TOP〉
  1. 王鈺惇(2012)。影響婦女進行子宮頸抹片篩檢之相關因素探討。中山醫學大學醫療產業科技管理學系碩士班學位論文。2012。1-107。 
  2. 吳昀臻(2009)。基隆市30歲以上婦女定期接受子宮頸抹片篩檢之相關因素探討。中山醫學大學公共衛生學系碩士班學位論文。2009。1-54。 
  3. 林聖章(2007)。基隆市民眾接受癌症篩檢之影響因素。中山醫學大學公共衛生學系碩士班學位論文。2007。1-112。 
  4. 詹婷婷(2007)。探討地區因素對基隆市民眾篩檢行為之影響—應用多層次分析結果。中山醫學大學公共衛生學系碩士班學位論文。2007。1-63。 
  5. 蔡宜芳(2017)。應用健康信念模式探討21-29歲臨床護理人員接受人類乳突病毒疫苗與子宮頸抹片檢查之相關因素:以北部兩所醫院為例。國立臺灣大學流行病學與預防醫學研究所學位論文。2017。1-176。 
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