台灣大尺寸TFT-LCD產業經營績效評比之研究

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台灣大尺寸TFT-LCD產業經營績效評比之研究

A Comparative Study of Operational Performance for Large Size TFT-LCD Manufacturers in Taiwan

吳聲貴 , Masters　　Advisor：徐旭昇　　

繁體中文

資料包絡分析法；層級程序分析法；經營績效評比； Data envelopment analysis ； analytical hierarchy process ； TFT-LCD industry ； operational performance

Abstract │ Reference (49) │ Altmetrics

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TFT-LCD Manufacturing has become one of the most important industries over the past ten years. Observing the great potential of the TFT-LCD market, many large international manufacturers continue to expand their investment and strengthen their operational management to compete for the worldwide market share. This research aims at comparing the operational performance of the five largest TFT-LCD manufacturers in Taiwan – AUO, CMO, HannStar, CPT, and INNOLUX, all of which are producing large size TFT-LCD panels. Two methods are adopted in this study: data envelopment analysis (DEA) and analytical hierarchy process (AHP). Due to limited data, the DEA focuses on comparing these manufacturers’ performance from a financial standpoint. On the other hand, the performance attributes included in AHP can be more generally defined, but the results will depend heavily on the design of the questionnaire, as well as the selected respondents.
 In employing DEA, eleven quarters of data from 2006 to 2008 were collected. Window analysis based on both CCR and BBC models is then performed. The results indicate that all manufacturers have not yet reached relative efficiency for all quarters. Further examination shows that their operational efficiency can be improved by reducing the input while keeping the output constant. Ineffective human resource management has led to a 3.63% loss of technical efficiency. Based on the average total efficiency in the window analysis, CMO performs the best. Additional analysis using Malmquist index (MI) shows that the average productivity in the eleven quarters has decreased by 1.2%, mainly due to technical inefficiency as well. Finally, the annual changes of MI indicate that INNOLUX increases in productivity but the others decrease during the whole period. 
Other than the input and output items used in the DEA analysis, the major attributes of AHP involve “product and service”. The sub-attributes in “product and service” include technological innovation capability, technological collaboration potential, due-date delivery satisfaction, company reputation, introduction of green supply chain management, prompt reaction to customers’ complaints, and product yield. Our AHP study concludes that AUO is ranked first.

Reference ( 49 ) 〈TOP〉

11.徐基生、李宗耀、史欽泰、洪志祥、虞孝成與曾國雄(2003)，「運用資料包絡分析法評量工業技術研究院研發組織之研發績效」，管理評論，第二十二卷，第二期，頁25-53。
連結：
12.張世其，林哲鵬，盧孟欣(2007)，「台灣TFT-LCD 產業經營效率動態分析之研究」，臺灣企業績效學刊，第一卷，第一期，頁27-52。
連結：
14.蔡佳惠(2007)，「從管理面建構網球選手績效評估之指標」，大專體育學刊，第九卷，第二期，頁27-38。
連結：
7. 馮秀鳳(2002)，「半導體產業經營效率之研究：資料包絡分析法之應用」，中原大學會計學系碩士論文。
連結：
15.柏謙基(2003)，「由供應鏈觀點探討台灣聚酯加工絲業之採購準則」，國立成功大學管理學院碩士論文。
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