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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 45 ) 〈TOP〉
  1. 楊錦洲(2001)。顧客需求與滿意度調查。台北:台灣檢驗科技股份有限公司。
  2. Anderson, James C., David W. Gerbing(1988), Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach.Psychological Bulletin 103, May, pp 411-423.
  3. Anderson, Eugene W., Mary Sullivan(1993), The Antecedents and Consequences of Customer Satisfaction for Firm.Marketing Science 12,Spring, pp 25-43.
  4. Bem, D. J., Self-perception Theory, In Advance in Experimental Social Psychology, Vol.6, L. Berkowitz, New York: Academic Press, 1972.
  5. Cardozo, N. R. (1965). An experimental study of customer effort, expectation, and satisfaction. Journal of Marketing Research, 2(5), pp.244-249.
Times Cited (2) 〈TOP〉
  1. 鐘偲芸(2013)。工作投入和數位學習滿意度對工作績效影響之研究-以財產保險之總公司內勤人員為例。淡江大學教育科技學系碩士在職專班學位論文。2013。1-173。 
  2. 黃華弄(2013)。銀行財富管理部門知識管理、服務品質、客戶滿意度之研究。朝陽科技大學企業管理系學位論文。2013。1-78。
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