領導型態、激勵與工作態度之關係研究－以圖書出版編輯人員為例

葉怡慧

doi:10.6838/YZU.2007.00176

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領導型態、激勵與工作態度之關係研究－以圖書出版編輯人員為例

The Influence of Leadership Styles, Motivation and Job Attitudes--In the Editors of Publishing Industry

葉怡慧 , Masters　　Advisor：李弘暉　　

繁體中文 DOI： 10.6838/YZU.2007.00176

圖書出版產業交易型領導轉換型領導激勵工作滿足組織承諾工作態度； Publishing Industry Transactional Leadership Transformational Leadership Motivation Job Satisfaction Organization Commitment Job Attitude

Abstract │ Reference (116) │ Times Cited (3) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

In the publishing industry, editor administrators and editor staffs both are creative workers. The research major in study the relation of leadership of administrator and job attitude of editor staffs, in order to build a working environment which accords with creative development, and promote Taiwan cultural intention industry and competition advantage of Chinese publishing the industry. This research population is the Association members of Taipei Publishes and their editor staffs, editor administers and editor-in-chiefs as the research object. The study conclusions as follows: 
1.	Sex and editor's position have positive relation with job attitude. Women editor’s job attitude is higher than that of the male editors, and the editors in higher position which job attitude is higher than general positions’. 
2.	The leadership type of administers have the positive relation with job satisfaction of editor staffs. Transactional leadership has greater prediction to explain than transformational leadership, among which contingent reward is the most.
3.	The leadership type of administers have the positive relation with organization commitment of editor staffs. Transformational leadership has greater prediction to explain than transactional leadership, among which inspirational motivation is the most.
4.	The leadership type has the positive relation with motivation. Transformational leadership has greater prediction to explain than transactional leadership, among which intrinsic satisfaction versus inspirational motivation is the most.
5.	Motivation has the positive relation with job attitude. Tending to intrinsic satisfaction, job satisfaction being higher and tending to extrinsic satisfaction, organization commitment being higher.
6.	Motivation having intermediary's results to leadership and job attitude, and motivation having greater prediction to explain strength than leadership to job attitude. 
Since the results of study and management theories, this research advises administers shall take idealized influence or contingent reward by the situations, and set up one accord with editor creative values but not completely incentive system of quantization, in order to promote editorial staff's job attitude and identify with their organization. 
Key word: Publishing Industry, Transactional Leadership, Transformational Leadership, Motivation, Job Satisfaction, Organization Commitment, and Job Attitude.

Reference ( 116 ) 〈TOP〉

1. 王璿，2007，「民國九十五年臺灣圖書出版產業回顧」，全國新書資訊月刊，(67)，頁20-22。
連結：
3. 李金芳，2002，主管領導型態對部屬工作投入影響之研究－以南區國稅局為例，國立成功大學企業管理研究所碩士論文。
連結：
12. 黃蘭鈺，2002，激勵因素、激勵制度與工作滿足之研究－以台中市某國際觀光旅館為例，私立靜宜大學觀光事業學系研究所。
連結：
14. 陳怡仁，2006，管理者個人背景因素和企業文化與領導型態之關聯性分析，國立成功大學企業管理研究所碩士論文。
連結：
20. 顧忠平，2005，員工之組織變革認知與其組織承諾關聯性之研究一以國防部軍政體系幕僚機構為例，中原大學企業管理系碩士論文。
連結：

Times Cited (3) 〈TOP〉

Altmetrics

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