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  • 學位論文

從科技及權力變遷角度再探網絡社會發展-由Web2.0崛起談起

The perspectives on technology change and power shift in exploring the recurrence of network society- A discussion from the rise of Web2.0

指導教授 : 王秉鈞
共同指導教授 : 曾淑芬(Shu-Fen Tseng)

摘要


自從網際網路在技術上演變到以Web2.0為主的型態,有許多想法被提出來解釋及預測這個轉變中的現象。論者認為,這是一波新的資訊科技革命,Web2.0的發展將結合網路的草根性和去中心性帶來更多元、更豐富的互動過程,帶給使用者權力,個人或小眾可藉由集合長尾(long tail) 的力量而崛起。多數觀察家認為Web2.0的「互動、參與、共享」特性是驅動這個「參與式網路」賦予使用者權力的機會,Web2.0的應用具有改變使用者在網路上與真實社會裡的角色之可能性。然而,Web2.0在我國的發展是否如國外一樣如此蓬勃並具有影響力呢?Web2.0的發展與以往的網路在特性上、使用者行為上有何異同呢?由於資訊不再是由單一中心往邊陲流動,而是點對點的雙向、多向傳播,所強調的不僅僅侷限在資訊科技本身工具性的應用,對於資訊科技力量所強調的重點擴張到概念性的層次,因此也使得研究的焦點由網路的技術與管理層面,逐漸轉向網路的使用與未來發展的可能性。從社會-科技的觀點而言,科技鑲嵌於社會,網絡社會發展的焦點基本上可以視為科技與社會互動的結果,這個轉變中的現象可以在社會脈絡下進一步由科技以及權力變遷的角度進行探討。 本研究企圖從網路特性以及使用者行為的面向描繪出社會的轉變。有別於以往的研究取向,本研究嘗試採取大範圍的調查研究,以網路問卷方式獲得555份有效樣本,並採量化方式進行分析。透過網路的工具性與社會性之用途,以及使用者提升影響力與權力感的分析,呈現網路使用者從Web1.0到Web2.0的型態中,在使用者樣貌、網路特性、使用者權力、以及使用者行為及影響上之共同性與差異性。研究發現在真實生活裡教育程度高、接觸網路久的族群仍化身菁英階層持續主宰網路空間。網路特性的發展則朝向功能更多元、更自主、更個人化、更易於使用的方向前進。而使用者的權力則和資訊的產生、資訊的擁有、資訊的傳播以及資訊的使用有關。換句話說,使用者提升影響力與權力感並非直接與網路科技特性有關,而是透過網路的使用產生中介效果,且均建立在使用者能夠具有傳佈訊息的能力之基礎上。最後,網際網路從Web1.0發展到Web2.0,在做為資訊系統、發揮影響力的平台、甚至大眾媒介替代之功能上,個人化的確是顯著的特性。然而,縱使科技不斷進展,社會並非呈線性發展,而是呈現個人多元化的選擇而有不同結果。

並列摘要


Since the innovations in network technology evolved into Web 2.0, there are many opinions in explaining and predicting the changing phenomenon. Some observers consider that is a new wave of IT revolution, the development of Web2.0 is changing as grass-roots participation and decentralization for linking up with people in the “long tail” so that can improve publics’ power. Generally speaking, Web2.0 takes “the interaction, the participation, and the sharing” characteristics, thus some observers consider that “participatory web” will be a driving force to extend general users’ power, it likely changes someone’s standing in both cyberspace and real life. However, is the development of Web2.0 in Taiwan vigorous as in other countries? What’s the difference to the characteristics of internet, users’ behaviors between Web2.0 and those in early stages? Due to the transition of information flow turns from peer-to-peer into multi-to-multi, the usage of IT is not only task oriented but societal purpose so that the research agendas are also expended from technical, management dimensions to the development gradations with possibilities. From social-technical perspectives, technology is embodied in the society, the focus of the development of network society could be discussed under the social contexts. Basically, it's the interaction between technologies and society, the changing phenomenon could be discussed in technological characteristics and power shift dimension with regard to the inference. This study attempts to trace social changes to technological innovations and users’ behavior. Different from the previous approaches, this study employed a wide range internet survey and obtained 555 valid samples, while using quantitative method to analyze data. There are designs to present the common factors and differences on users’ characteristics, internet’s characteristics, users’ power, and users’ behaviors by analyzing internet-using behavior on task oriented or societal purpose for raising their influences and power satisfaction. This study explores and discusses the findings on the above-listed items. Those who have higher education degrees in the real world and seniorities in internet use are the embodiment of virtual elites, which still dominate in cyberspace. The characteristics of internet become diversification, autonomously, personalized, and more easy to use. The user’s power is not direct related to the characteristics of internet but based on the mediation effect of internet use. Finally, the personalized characteristic from Web1.0 to Web2.0 indeed plays significant role in purposes of information system, influential channel, even in mass media substitution. However, the technological development is sustained, which do not imply the development of network society is a linear process. An individual has multiple choices in using internet, hence comes diversity outcomes.

參考文獻


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被引用紀錄


陳碧芬(2011)。歐洲整合脈絡下 資通訊(ICT)發展之研究〔博士論文,淡江大學〕。華藝線上圖書館。https://doi.org/10.6846%2fTKU.2011.00184
劉人豪(2010)。台灣社會文化受到ICT技術發展擴散之變遷研究〔碩士論文,國立交通大學〕。華藝線上圖書館。https://doi.org/10.6842%2fNCTU.2010.00158
呂琦瑋(2013)。從使用者觀點探究社群媒體時代下的新聞消費意涵:以Facebook為例〔碩士論文,國立臺灣師範大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0021-0801201418030013

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