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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 38 ) 〈TOP〉
  1. 4. 王文英、張春福(2007) ,「應用結構方程模式探討不同性質員工服務品質對顧客滿意度之影響-兼論影響服務品質之動因」,《顧客滿意學刊》,第三卷第二期,頁121-152。
  2. 5. 林陽助、林秀貞、李宜致(2007),「體驗行銷、顧客滿意度與顧客忠誠度關係之研究-以大台北地區連鎖咖啡店為例」,《顧客滿意學刊》,第三卷第二期,頁57-94。
  3. 6. 周世玉、林金賢、謝宜均(2005),「行銷組織特性與競爭策略契合對行銷績效影響之研究-以食品產業為例」,《行銷評論》,2005年春季,第二卷第一期,頁33-58。
  4. 9. 林素蘭(2005),「顧客滿意度、品牌忠誠度對再購意願之影響-以汽車銷售業為例」,未出版碩士論文,中原大學企業管理學系碩士論文。
  5. 10. 林淑娥(2003) ,「顧客滿意度與忠誠度之關連性研究-以某驗證公司為例」,未出版碩士論文,中原大學工業工程學系碩士論文。
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