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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 160 ) 〈TOP〉
  1. 14.侯嘉政與傅柏霖(2008)產品涉入與品牌涉入對品牌忠誠度之影響-以數位相
  2. 16.許士軍(1987),管理學,東華書局出版。
  3. 17.郭俊宏(2006)影響消費者購物通路選擇關鍵因素之研究,國立成功大學
  4. 24.鍾谷蘭 (1995),「上架費之賽局理論分析」,《台大管理論叢》,6(2),61-82。
  5. 25.魏文欽與侯耀庭(2008)消費者產品涉入、知覺風險對有機蔬果購買意願之實
Times Cited (7) 〈TOP〉
  1. 蔡忠軒(2015)。S廚具生活館體驗行銷,產品涉入與購買意願關係之研究。義守大學工業管理學系學位論文。2015。1-58。 
  2. 連輝煌(2007)。水環境教育課程內涵之建構。臺灣師範大學環境教育研究所學位論文。2007。1-313。
  3. 王信雄(2010)。消費者購買汽車保險通路選擇關鍵因素之研究。朝陽科技大學保險金融管理系學位論文。2010。1-67。
  4. 李欣蓓(2010)。名人/達人行銷之差異化以及對於消費者購買意願影響之研究。臺灣大學商學研究所學位論文。2010。1-58。
  5. 廖浚宇(2010)。品牌策略、品牌權益、通路策略與通路績效之研究-筆記型電腦產業實證。臺北科技大學商業自動化與管理研究所學位論文。2010。1-107。
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