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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 152 ) 〈TOP〉
  1. 2、王子輝(1996)。中國飲食文化的根本之道-和。歷史月刊,2,54-60。
  2. 3、王子薇(2007)。銷售人員的影響戰術與顧客購買意願之中介歷程探討(碩士論文,台北科技大學,2007)。
  3. 6、池文海、張書豪、彭偉族(2007)。品牌知名度與品牌形象影響品牌忠誠度之探討-以國產米酒業為例。輔仁管理評論,14(3),19-42。
  4. 10、邱光輝、吳碧珠(2009)。外表吸引力對跨性別親暱服務關係強度影響之研究。商管科技季刊,10(1),91-115。
  5. 17、林素伊(2008)。階級意識、品牌形象及主觀規範對精品名牌購買意願的影響(碩士論文,成功大學,2008)。
Times Cited (2) 〈TOP〉
  1. 許美鈴(2012)。社會資本與科技接受對K12網路學習平台參與利益認知 與教師自我效能之影響:以桃園縣國中教師為例。元智大學管理碩士在職專班學位論文。2012。1-99。
  2. 黃國書(2015)。業務員影響策略與顧客個性,對銷售績效的影響-以房仲業務員為例。朝陽科技大學企業管理系學位論文。2015。1-38。
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