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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 172 ) 〈TOP〉
  1. 尹祚芊、吳瑞文、劉曉悌(2000)。〈社區婦女健康之問題與指標〉,《台灣醫界》。4(4),454-462頁。
  2. 王年正(2004)。《台灣都會區保健食品消費者購買決策之研究》。台中健康暨管理學院經營管理研究所碩士論文,未出版。
  3. 王俊欽(2007)。《產品知識、行銷通路對消費者態度及消費者購買意圖之影響》。國立成功大學企業管理學系專班碩士論文,未出版。
  4. 王欣怡、徐茂練、張詩渟、鍾國禎(2009)。〈保健食品消費模式之建立:符號互動觀點〉,《健康管理學刊》。7(1),59-78頁。
  5. 李宜映(2007)。《台灣保健食品產業之科技發展現況與展望》。財團法人國家實驗研究院科技政策研究與資訊中心。
Times Cited (3) 〈TOP〉
  1. 廖英粟(2013)。保健食品的購買行為之研究。淡江大學國際商學碩士在職專班學位論文。2013。1-122。 
  2. 邱振堯(2014)。銀髮族保健食品購買決策之研究。中正大學企業管理學系學位論文。2014。1-93。
  3. 王玉亭(2017)。綠色美妝保養品購買意願之研究-TPB模型觀點。淡江大學國際企業學系碩士班學位論文。2017。1-151。
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