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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 58 ) 〈TOP〉
  1. Abernethy, A. M., & Franke, G. R. (1996). The Information Content of Advertising: A Meta-Analysis. Journal of Advertising,25(2),1-17.
  2. An, D., & Kim, S. (2007). Relating Hofstede’s masculinity dimension to gender role portrayals in advertising: A cross-cultural comparison of web advertisements.International Marketing Review,24(2),181-207.
  3. Cutler, B. D., & Javalgi, R. G. (1992). The Visual Components of Print Advertising: A Five-country Cross-cultural Analysis. European Journal of Marketing,26(4),7-20.
  4. Dholakia, U.M., & Rego, L.L. (1998). What makes commercial Web pages popular? An empirical investigation of Web page effectiveness. European Journal of Marketing,32(7),724-736.
  5. Dowling, G. R. (1980). Information Content in U.S. and Australian Television Advertising. The Journal of Marketing,44(4),34-37.
Times Cited (4) 〈TOP〉
  1. 許豐祺(2014)。探討神經外科和骨科醫師的內部行銷、創新行為及顧客導向之研究 - 以大台北和桃園地區為例。淡江大學管理科學學系企業經營碩士在職專班學位論文。2014。1-157。 
  2. 趙彥嘉(2013)。顧客導向行為成因與結果之跨層次研究。淡江大學企業管理學系碩士班學位論文。2013。1-161。 
  3. 湯怡芬(2007)。人力資源彈性運用對護理人員工作滿意及組織承諾之影響。臺北醫學大學醫務管理學研究所學位論文。2007。1-115。
  4. 陳素里(2009)。護理人員情緒勞務負荷與顧客導向行為關係之研究 --以某區域教學醫院為例。元智大學管理研究所學位論文。2009。1-79。
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