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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 66 ) 〈TOP〉
  1. 4、司徒達賢(1995),策略管理,臺北:遠流。
  2. 5、司徒達賢(2001),「策略管理新論─觀念架構與分析方法」,智勝文化事業股份有限公司,臺北。
  3. 20、陳心田(2004)。組織生命週期各個階段的經營策略分析:臺灣汽車整車製造公司的多個案研究。管理學報,21卷,6期,759–776頁。
  4. 21、陳欽雨,高宜慶,2005,"綠色生產及消費系統評估架構之發展與分析”,人文暨社會科學期刊,第一卷,第一期,第1-17頁。
  5. 22、陳銘崑,2004,供應鏈管理,滄海出版社。
Times Cited (4) 〈TOP〉
  1. 黃穎文(2014)。情節連結與角色喜好對戲劇內容之產品置入效果研究。交通大學傳播研究所學位論文。2014。1-154。 
  2. 張鈞植(2010)。虛擬代言人特性對廣告溝通效果及購買意願之影響。朝陽科技大學企業管理系學位論文。2010。1-117。
  3. 黃盈慈(2016)。掌握青澀的關鍵票─時間焦點對於競選廣告設計與背書人選擇之影響。中山大學行銷傳播管理研究所學位論文。2016。1-206。
  4. 許雅婷(2017)。「嚇」不掩「愉」:恐怖電影預告呈現元素對情緒與觀影意願之影響。中山大學行銷傳播管理研究所學位論文。2017。1-268。
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