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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 214 ) 〈TOP〉
  1. 1.Albers-Miller, N. (1999). Consumer misbehavior: Why
  2. (1997). Consumer ethics: A cross-cultural investigation.
  3. ideology and ethical judgment regarding ethical issues
  4. in business. Journal of Business Ethics, 13, 469-480.
  5. philosophy of sales managers and its influence on
Times Cited (7) 〈TOP〉
  1. 洪慧君(2010)。牙醫師對於提供牙科就診病患牙周病治療之意願。臺北醫學大學醫務管理學研究所學位論文。2010。1-108。 
  2. 黃亮軒(2014)。自製牙材產品使用意願調查分析及未來行銷策略之研究。義守大學管理碩博士班學位論文。2014。1-130。 
  3. 范群忠(2010)。國中學生口腔衛生行為及其相關因素之探討-以台北縣某國中為例。臺灣師範大學健康促進與衛生教育學系學位論文。2010。1-190。
  4. 蔡名喩(2011)。台灣地區居民口腔保健行為及牙醫醫療利用之探討。亞洲大學健康管理研究所學位論文。2011。1-87。
  5. 黃郁樽(2012)。臺北市某高職學生口腔保健行為及其相關因素之研究。臺灣師範大學健康促進與衛生教育學系學位論文。2012。1-110。
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