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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 64 ) 〈TOP〉
  1. 3、吳宗瓊 (民92)。休閒農業之創新行銷策略---非現地消費之衍伸效益創造,農業經營管理會訊,第34期。
  2. 15、鄭健雄、陳昭郎 (民86)。休閒農場經營策略思考方向之研究。農業經營管理第二期,中國農業經營管理學會。
  3. 2.Barnes, J. G. (1997). “Closeness, strength, and satisfaction: examining the nature of relationships between providers of financial services and their retail customers”, Psychology & Marketing, 14(18), pp. 765-790.
  4. 3.Bejou, D., Wray, B., and Ingram, T. N. (1996). “Determinants of relationship quality: and artificial neural network analysis”, Journal of Business Research, Vol. 36, pp. 137-143.
  5. 4.Bitner, M. J. (1990). “Evaluating service encounters: The effects of physical surroundings and employee responses”, Journal of Marketing, 54(April), pp. 69-82.
Times Cited (4) 〈TOP〉
  1. 陳韋伶(2014)。台灣休閒農場關係行銷模型之研究。長榮大學企業管理學系(所)學位論文。2014。1-135。 
  2. 黃婷琪(2013)。高雄市蘭花商店服務品質、顧客滿意度與顧客忠誠度之研究。屏東科技大學農企業管理系所學位論文。2013。1-121。 
  3. 陳玉娟(2007)。從關係品質觀點探討服務品質、學習成效對顧客忠誠度關聯性之分析—以幼稚園產業為例。臺北大學企業管理學系學位論文。2007。1-105。
  4. 林柄錫(2013)。遊客參與動機、服務品質與顧客忠誠度之研究-以綠盈牧場為例。朝陽科技大學休閒事業管理系學位論文。2013。1-86。
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