文化創意產業創業家關鍵特質之研究

A Study of Entrepreneur’s Critical Trait in Cultural Creative Industry

林泰山(Tai-Shan Lin)

指導教授 ： 劉春初

長榮大學/管理學院/高階管理碩士在職專班(EMBA)/碩士(2011年)

https://doi.org/10.6833/CJCU.2011.00038

摘要

本研究旨在探討文化創意產業創業家之關鍵特質，研究對象區分為兩群，第一群為能夠針對研究主題進行深入的論述，並且建構文化創意產業創業家創業精神模式中各個特質，促使能真正符合創業精神的特質要素；第二群則以AHP專家問卷為主，藉以判定文化創意產業創業家創業精神模式中各個關鍵特質之相對權重。
綜合本研究之相關文獻探討、專家意見訪談以及層級分析法實證，本研究對文化創意產業之創業家創業精神提出四項關鍵特質：（1）在文化創意產業創業家創業精神關鍵特質之構面中，「創新突破」構面相較於「自主與自律」構面、「社會資本」構面與「領導溝通」構面較為關鍵；（2）在文化創意產業創業家創業精神關鍵特質中，「自主與自律」構面以「執行力」之特質較具關鍵；（3）在文化創意產業創業家創業精神關鍵特質中，「社會資本」之構面以「商業網路」之特質較具關鍵；（4）文創產業創業家創業精神關鍵特質中，「創新突破」構面以「創造力」之特質較具關鍵；（5）文創產業創業家創業精神關鍵特質中，「領導溝通」構面以「表達能力」之特質較具關鍵。

關鍵字

文化創意產業 ； 創業(家)精神 ； 創業 ； 層級分析法

並列摘要

This research mainly discussed the key characteristics of entrepreneurship in cultural and creative industry, the research subjects were divided into two groups: one was for the purpose to make in-depth discussion on the research topic, to achieve the goal of this research through developing each characteristic from the entrepreneurship model in cultural and creative industry, and another was mainly base on AHP expert questionnaire, to determine the relative weights of each key characteristic from the entrepreneurship model in cultural and creative industry.
Comprehensively viewing the related literatures, experts’ opinions from interview and empirical results from AHP, this research came up with four key characteristics for entrepreneurship in cultural and creative industry: (1) Viewing all the dimensions of key characteristic from entrepreneurship model in cultural and creative industry, the most significant dimension was “innovation and breakthrough” followed by “self-regulation and self-discipline”, “social capital” and “leadership and communication.” (2) Viewing all the dimensions of key characteristic from entrepreneurship model in cultural and creative industry, the most critical characteristic in “self-regulation and self-discipline” was “capability of execution.”(3) Viewing all the dimensions of key characteristic from entrepreneurship model in cultural and creative industry, the most critical characteristic in “social capital” was “commercial network.”(4) Viewing all the dimensions of key characteristic from entrepreneurship model in cultural and creative industry, the most critical characteristic in “creativity” was “innovation and breakthrough.”(5)Viewing all the dimensions of key characteristic from entrepreneurship model in cultural and creative industry, the most critical characteristic in “leadership and communication” was “expressive ability.”

並列關鍵字

Cultural and Creative Industry ； Entrepreneurship ； Enterprise Carry-Out AHP (Analytic Hierarchy Process)

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