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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 60 ) 〈TOP〉
  1. [2]王昭正(2005),「保養品消費者購買行為之研究」,國立台灣大學國際企業研究所碩士論文。
  2. [3]王建智、陳銘樹、俆正容(2008),「應用資料探勘方法中的分群分析技術來探究高階健檢客戶之型態組成以進行客戶關係管理-以台北某醫學中心之高階健檢客戶為例」,健康管理學刊,第六卷第一期,49-59頁。
  3. [6]杜秉恭(2011),「品牌贊助活動與消費者購買行為之研究」,國立台北大學企業管理學系碩士論文。
  4. [8]吳淑儀(2008),「應用資料探勘技術於多重死因資料之疾病關聯分析」,國立成功大學公共衛生研究所碩士論文。
  5. [10]邱宏彬、蘇建源(2004),「一個可彈性支援顧客關係管理與資料庫行銷之模糊RFM Model」,電子商務學報,第六卷第二期,149-174頁。
Times Cited (1) 〈TOP〉
  1. 阮欣宜(2014)。柔道規則修訂對柔道競賽表現之影響。屏東科技大學休閒運動健康系所學位論文。2014。1-112。 
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