DOI
stands for Digital Object Identifier
(
D
igital
O
bject
I
dentifier
)
,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.
Using DOI as a persistent link
To create a persistent link
「
https://doi.org/
」
before a DOI.
For instance, if the DOI of an article is
10.5297/ser.1201.002
, you can link persistently to the article by entering the following link in your browser:
https://doi.org/
10.5297/ser.1201.002
。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.
Cite a document with DOI
When citing a document with a DOI, the DOI permanent URL should always be presented (if using APA or Chicago format, present https://doi.org/DOI number). If using a citation format that does not specify DOI, the DOI permanent URL should still be presented as a priority.
DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration ( doi.airiti.com ) 。
Estimation and Compassion of Customer Equity of Kenting Areas
鄧鈞玟 , Masters Advisor:鄭聖時
繁體中文
DOI:
10.6833/CJCU.2008.00071
顧客權益 ; ARPRO 模型 ; 樣本選擇偏誤 ; 墾丁地區 ; customer equity ; ARPRO model ; sample selection bias ; Kenting areas


- 1.沈彥伶(民 97)。國際觀光管咖啡廳服務人員休閒阻礙因素之研究。明新科技大學休閒事業管理研究所。服務創新國際研討會。
連結: - 2.葉曉蒨(民 94)。運動贊助之公關效益與顧客權益關聯性之研究。私立淡江大學企業管理研究所碩士論文,未出版,台北市。
連結: - 6.賴靜茹(民 92)。品牌關係品質與顧客權益之實證研究─以台中百貨公司為例。私立靜宜大學企業管理研究所碩士論文,未出版,台中縣。
連結: - 1.Anderson, E. W., Fornell, C. & Lehmann, D. R. (1994). Customer satisfaction, market share, and profitability. Journal of Marketing, 58(3), 53-65.
連結: - 2.Azaddin, S. & Khalifa (2004). Customer value: a review of recent literature and an integrative configuration. Management Decision, 42(5/6), 645-666.
連結: