Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 239 ) 〈TOP〉
  1. 2. 王亭力(民91)。市場導向、組織間互動、信任、行銷能力與組織績效間關係之實證研究。靜宜大學企業管理學系碩士論文,未出版,台中縣。
  2. 8. 吳明隆(民95)。SPSS統計應用學習實務:問卷分析與應用統計。台北市:知城數位科技股份有限公司。
  3. 15. 周根主(民93)。網路折價券發放形式對於消費者知覺價值、知覺風險及使用意願的影響。國立台灣師範大學大眾傳播研究所碩士論文,未出版,台北市。
  4. 19. 林美玲(民94)。網路購物顧客接受模式之研究。國立成功大學,高階管理碩士在職專班碩士論文,未出版,台南市。
  5. 27. 徐承鍇(民90)。電子商務中信任及互動對使用意願的驗證─以心流為中介變數。靜宜大學企業管理研究所碩士論文,未出版,台中縣。
Times Cited (2) 〈TOP〉
  1. 謝孟紋(2011)。農民因應氣候變遷的基礎資源、對氣候變遷問題的認知與因應行為對調適策略與因應方法之影響-以台東縣稻作農民為例。屏東科技大學農企業管理系所學位論文。2011。1-143。 
  2. 廖哲緯(2014)。行動通訊軟體LINE行為意圖影響因素之實證研究。臺中科技大學企業管理系事業經營碩士班學位論文。2014。1-93。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :