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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 64 ) 〈TOP〉
  1. 丁昭尤(2009)。「體驗行銷、體驗價值、觀光意象、遊客滿意度與忠誠度關係之研究-以台東青山休閒農場為例」。國立臺東大學環境經濟資訊管理碩是在值專班碩士論文。
  2. 王雅芳(2010)。「體驗行銷、顧客滿意度與消費價值之研究-以台中大型量販店為例」。台中暨南國際大學經營管理碩士學位學成在職專班。
  3. 江義平、李怡璇、江亦瑄(2008)。「文化主題商品體驗行銷效果之研究」。東吳經紀商學學報 第六十期。
  4. 曾光華(2011)。消費者行為 洞察生活、掌握行銷。台北縣:前程。
  5. 陳郁婷(2008)。「日月潭業者對觀光發展認知與營運績效之研究」。亞洲大學休閒與遊憩管理學系碩士論文。
Times Cited (6) 〈TOP〉
  1. 陳俊寧(2013)。體驗行銷運用於文化創意產業之探討-十鼓文化村之個案研究。長榮大學企業管理學系(所)學位論文。2013。1-114。 
  2. 林志偉(Chih-Wei Lin);蕭宗璿(Tsung-Hsuan Hsiao)(2015)。應用健康信念模式探討高科技產業工作者運動行為意圖之影響因素。嘉大體育健康休閒期刊。14(3)。57-73。 
  3. 呂淑霞(2010)。戲劇教育策略融入閩南語課程之行動研究--以國小五年級為例。臺灣師範大學台灣文化及語言文學研究所在職進修碩士班學位論文。2010。1-120。
  4. 蔡幸君(2012)。多元智能探索課程對國中八年級學生學習動機與學習態度之影響。臺灣師範大學教育心理與輔導學系在職進修碩士班學位論文。2012。1-170。
  5. 陳弼堃(2013)。台灣證券商加值服務與營運績效關係之研究。臺灣大學財務金融組學位論文。2013。1-64。
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