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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
    Reference ( 174 ) 〈TOP〉
    1. 池文海、陳瑞龍、潘美雪(2009)。品牌權益、服務品質、知覺價值、顧客滿意與顧客忠誠之探討-以台灣中油加油站為例。品質學報,第16卷,第4期,頁291-312。
    2. 何玲玲(2008)。品牌關係之初探性研究-以電子化政府為例。元智大學資訊傳播學系研究所碩士論文,未出版,桃園縣。
    3. 吳昌憲、陳仕弦(2012)。品牌形象、服務品質、滿意度、忠誠度對再購買意願之影響-以智慧型手機為例。彰雲嘉大學校院聯盟學術研討會,彰化縣大葉大學。
    4. 李亞玲(2009)。品牌知名度、品牌形象、與顧客滿意度關係之研究:以連鎖速食業為例碩士論文。國立高雄餐旅大學餐旅管理研究所,未出版,高雄市。
    5. 李奇勳(2007)。知覺風險對消費者知覺價值之形成所扮演角色的探討。社團法人中華民國管理科學學會,台北市。
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