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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 113 ) 〈TOP〉
  1. 江義平、江岱衛(民99)。關鍵字廣告點擊行為探究。電子商務研究,第八卷第三期,頁407-432。
  2. 吳志芬(民95)。臺灣文化創意產業之珠寶產業品牌行銷研究─以小型工作室為例。元智大學資訊傳播研究所碩士論文,未出版,桃園縣。
  3. 洪新原、梁定澎、張嘉銘(民94)。科技接受模式之彙總研究。資訊管理學報,第十二卷第四期,頁211 -234。
  4. 高天一(民99)。以科技接受模式探討團購網站對消費者行為意圖的影響。國立成功大學經營管理碩士學位學程碩士論文,未出版,台南市。
  5. 張碩毅、張漢呈、張益誠(民97)。中小企業提升創新能力關鍵影響因素及對產業高值化影響之研究:以資訊服務業為例。台灣企業績效學刊,第一卷第二期,頁175-201。
Times Cited (1) 〈TOP〉
  1. 楊書瑋(2016)。金屬工藝產業微型創業成功關鍵因素_以 FAHP 之研究。中原大學企業管理研究所學位論文。2016。1-77。 
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