DOI
stands for Digital Object Identifier
(
D
igital
O
bject
I
dentifier
)
,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.
Using DOI as a persistent link
To create a persistent link, add「http://dx.doi.org/」
「
http://dx.doi.org/
」
before a DOI.
For instance, if the DOI of an article is
10.5297/ser.1201.002
, you can link persistently to the article by entering the following link in your browser:
http://dx.doi.org/
10.5297/ser.1201.002
。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.
Cite a document with DOI
When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.
DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration ( doi.airiti.com ) 。
林燕慧 , Masters Advisor:林傑毓
繁體中文
DOI:
10.6833/CJCU.2012.00154
小型企業 ; 關鍵字行銷 ; 科技接受模式 ; 創新擴散理論 ; 個案研究 ; 金銀珠寶業 ; Small enterprises ; Keyword marketing ; Technology acceptance model ; Innovation diffusion theory ; Case study ; Gold and jewelry businesses


- 江義平、江岱衛(民99)。關鍵字廣告點擊行為探究。電子商務研究,第八卷第三期,頁407-432。
連結: - 吳志芬(民95)。臺灣文化創意產業之珠寶產業品牌行銷研究─以小型工作室為例。元智大學資訊傳播研究所碩士論文,未出版,桃園縣。
連結: - 洪新原、梁定澎、張嘉銘(民94)。科技接受模式之彙總研究。資訊管理學報,第十二卷第四期,頁211 -234。
連結: - 高天一(民99)。以科技接受模式探討團購網站對消費者行為意圖的影響。國立成功大學經營管理碩士學位學程碩士論文,未出版,台南市。
連結: - 張碩毅、張漢呈、張益誠(民97)。中小企業提升創新能力關鍵影響因素及對產業高值化影響之研究:以資訊服務業為例。台灣企業績效學刊,第一卷第二期,頁175-201。
連結: