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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 42 ) 〈TOP〉
  1. 5. 林叔娥,顧客滿意度與忠誠度之關聯性研究-以某驗證公司為例,中原大學工業工程學系碩士論文,2003。
  2. 8. 范國恩,行動電話服務市場之轉換用戶市場區隔研究-以台北市地區為例,成功大學電信管理研究所碩士論文,2004。
  3. 9. 張心馨、蔡獻富,以Data Mining技術結合SOM和K-Mean的消費者分群方法於顧客關係管理和績效獲利性評估之實證研究,資訊管理學報,2004,第11卷,第4期,頁161-203。
  4. 14. 陳珀萱,我國實施行動號碼可攜對消費者之效益評估-條件評估法之應用,臺灣大學農業經濟學研究所碩士論文,2003。
  5. 16. 曾新穆、李建億譯,Richard J. Roiger, Michael W. Geatz著,資料探勘,2003,臺北市:台灣培生教育出版。
Times Cited (1) 〈TOP〉
  1. 陳淑蘋(2006)。探討行動號碼可攜服務對電信業者選擇行為之研究。臺中科技大學事業經營研究所學位論文。2006。1-110。
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