探討虛擬社群之知識分享行為：以線上遊戲社群為例

陳哲賢

doi:10.6833/CJCU.2006.00074

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探討虛擬社群之知識分享行為：以線上遊戲社群為例

Exploring Knowledge Sharing Behavior of Virtual Community － Based on Online Game Community

陳哲賢 , Masters　　Advisor：朱文禎　　

繁體中文 DOI： 10.6833/CJCU.2006.00074

虛擬社群；知識分享；計畫行為理論；結構方程式模式； virtual community ； knowledge sharing ； theory of planned behavior ； structural equation model

Abstract │ Reference (134) │ Times Cited (4) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

The virtual communities provide a beneficial surrounding for the users to communicate、interact、share information and knowledge with others. On the Internet, virtual communities structured around consumer interests have been growing rapidly. The online game virtual communities have received considerable attention in Taiwan. To be effective in this new environment, virtual community managers have to realize the implication of knowledge sharing.
    In this paper, we adopt the Theory of Planned Behavior to study how the participators behave in virtual community concerning knowledge sharing. In validating our research model with Structural Equation Model, the findings support all the individual causal paths postulated by TPB except the relation from perceived behavior control to knowledge sharing behavior. The results are following:
1.	The「behavioral intention」of knowledge sharing in virtual community is mainly positively influenced by「subjective norm」and 「perceived behavioral control」 and 「attitude toward the behavior」of  knowledge sharing.
2.	The「behavior」of knowledge sharing in virtual community is mainly positively influenced by 「subjective norm」、 「behavioral intention」and however not significantly influenced by 「perceived behavioral control」of knowledge sharing. 
3.	External variables indirectly influence behavior of knowledge sharing through internal variables including「attitude toward behavior」、「subject norm」and 「perceived behavioral control」.
4.	In this model, R&sup2; of 「behavioral intention」and「behavior」 is 0.558 and 0.453.

Reference ( 134 ) 〈TOP〉

2. 牛貞淑，虛擬社群知識分享滿意度之研究，國立高雄第一科技大學碩士論文，民93。
連結：
8. 吳盛，以計劃行為理論探討資訊人員的知識分享行為，國立中山大學資訊管理學系博士論文，民92。
連結：
9. 金承慧，研發機構組織成員知識分享行為意圖研究--以工研院研發人員為例，元智大學資訊傳播學系研究所碩士論文，民91。
連結：
11. 陳必碩，工作價值觀、工作動機與知識分享行為關係之研究—以台灣高科技業員工為例，台灣大學商學研究所博士論文，民93。
連結：
20. 廖則竣、陶蓓麗、陳志成，網路資訊搜尋行為之整合模式：以心理動機、資訊處理及資訊經濟理論為基礎之研究，資訊學報，第十二卷，第三期，頁223-245，民94。
連結：

Times Cited (4) 〈TOP〉

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