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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 81 ) 〈TOP〉
  1. 1. Abimbola, T. (2001). Branding As a Competitive Strategy for Demand Management in SMEs. Journal of Research in Marketing & Entrepreneurship, Vol.3, Issue.2, pp. 97-106.
  2. 2. Beverland, M., Napoli, J., & Lindgreen, A. (2007). Industrial global brand leadership: a capabilities view. Industrial Marketing Management, Vol.36, pp.1082-1093.
  3. 5. Boyle, E. (2003). A study of entrepreneurial brand building in the manufacturing sector in the UK, Journal of Product & Brand Management, Vol. 12, Issue. 2, pp. 79-93.
  4. 6. Carson, D. (1990). Some Exploratory Models for Assessing Small Firms' Marketing Performance--A Qualitative Approach, European Journal of Marketing, Vol. 24, Issue.11, pp.8 - 51
  5. 7. Chang , J. C., Hsiao, H. C., Chen, S. C., Sung, H. Y. & Chen, W. P. (2012). A Study of Constructing Indicators for Entrepreneurship Core Competencies in Information-Service Industry, Journal of Entrepreneurship Research, Vol.7, No. 4, pp.83-108.
Times Cited (3) 〈TOP〉
  1. 謝經庸(2003)。數位電視中運動節目製播與發展之研究。臺灣師範大學圖文傳播學系學位論文。2003。1-142。
  2. 劉晊華(2008)。涉入程度、球隊認同對球迷對於職業球隊周邊產品之知覺價值與購買意圖之影響----以台灣地區之NBA球迷為例。中央大學企業管理學系學位論文。2008。1-87。
  3. 吳建宏(2011)。全球化下台灣參與國際運動競賽之機會與限制:(3+1)i決策模型之分析觀點。中正大學戰略暨國際事務研究所學位論文。2011。1-112。
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