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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 109 ) 〈TOP〉
  1. 6. 王柏崴(2008)。綠色消費行為意圖及其相關因素之研究─台北市某國中學生為例。國立台灣師範大學衛生教育研究所,未出版碩士論文,台北市。
  2. 13. 李佳容(2001)。運用網際網路促進國小高年級學生綠色消費行為之介入研究。國立台灣師範大學衛生教育研究所,未出版碩士論文,台北市。
  3. 16. 李惠敏(2005)。九年一貫「綠色消費教育」內涵與實施成效之研究。國立台灣師範大學政治學研究所在職進修碩士班,未出版碩士論文,台北市。
  4. 17. 沈孝思(2006)。品牌形象、知覺品質、知覺價值、顧客滿意與再購買意願之研究─以保健食品為例。國立成功大學高階管理碩士在職專班,未出版碩士論文,台南市。
  5. 19. 林玉貴(2001)。青少年及青年食品綠色消費認知、態度及行為研究。國立台灣師範大學家政教育研究所,未出版碩士論文,台北市。
Times Cited (7) 〈TOP〉
  1. 蕭佩如(2015)。應用解構計畫行為理論探討影響綠色消費行為之因素。淡江大學會計學系碩士班學位論文。2015。1-72。 
  2. 潘彥騰(2011)。以計畫行為理論探討IT使用者之綠色運算行為。長榮大學企業管理學系(所)學位論文。2011。1-85。 
  3. 鍾佩珊(2011)。碳標籤飲料之綠色消費行為研究。長榮大學國際企業學系(所)學位論文。2011。1-86。 
  4. 趙宛萱(2013)。聖誕節期間至餐廳用餐行為之市場區隔研究:以台灣地區大專院校學生為例。高雄餐旅學院餐飲管理研究所學位論文。2013。1-94。 
  5. 吳繼順(2013)。環保綠能消費對購買者行為影響之分析-以LED照明為例。朝陽科技大學企業管理系學位論文。2013。1-106。
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