許多人到最後都會想創業,因為創業是最直接、最實在的掌握做自己,只要能掌握自己,便什麽也不會失去。而微型創業通常為創業規模度的第一選擇,行業別則以餐飲服務業較為多數創業者所喜愛。 本研究以自己本身為創業者的角度下執筆,在以沒充足的資源、經驗下做為創業之起點,企圖站在與多數微型創業者相同的條件下起步。從一個入門者觀點來做創業之引導及發想,進而透過相關文獻及書籍的整理,再搭配已創業者的訪談及問卷,最終整合出讓一般創業者能有著一個簡而易懂、豐富翔實的參考範本,主要目的為:了解自己是否具備創業條件、分析相關創業市場及尋找創業機會、創業所必須準備相關事宜及流程及創業計畫書撰寫。 回顧國內創業相關文獻,幾乎都以非創業者的觀點來做分析及探討,少有作者本身就是創業者本人。因此,這份研究更顯得務實及貼近,較能讓日後有志創業者閱讀後,迅速了解微型創業的自我評估步驟及實施關鍵因素。
Many people will eventually want to start up their own business. Business venture is the most direct and honest way of being in control. Once you have the ownership of your business you will have control over everything. Micro business venture is usually the number one choice, amongst them, and restaurant service is most favorable. This entrepreneurship research is based from the graduate’s own perspective, under limited resources and experience, in the attempt to compare with most micro business owners. Brain storming from a beginner’s point of view and through books, undertaking interviews also surveys, a reference with simple easy to understand and it is integrated with real life examples. The main purpose: To understand if you have what it takes, market analysis and opportunity seeking, preparation and business plan. Looking back on literature, most are from non-entrepreneurship’s perspective for analysis and investigation; it is rare occasion that the author is entrepreneur himself. This research is somewhat pragmatic, the reader can quickly learn and do self-evaluation from this.