Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
    Reference ( 93 ) 〈TOP〉
    1. 方芃(民101)。依附類型及品牌個性對消費者購買意願之影響─以產品種類為干擾變數之研究。大同大學事業經營研究所碩士論文,未出版,台北市。
    2. 朱國光、李奇樺(民97)。影響消費者對自有品牌態度與購買行為相關因素之研究。臺灣企業績效學刊,第二卷第一期,頁93-117。
    3. 吳文貴、羅浣云(民100)。簡訊廣告標題與廣告訴求之廣告效果研究。行銷評論,第八卷第二期,頁267-284。
    4. 吳長生、汪昀蓁(民98)。網路口碑訊息來源可信度與涉入對品牌態度之影響。真理財經學報,第二十卷,頁81-108。
    5. 李正文、牟立萱(民101)。廣告訴求與產品涉入對廣告溝通效果之影響。先進工程學刊,第七卷第四期,頁203-212。
    Times Cited (1) 〈TOP〉
    1. 林雅慧(2016)。廣告訴求、訊息豐富性、品牌信任對購買意願關係之研究-以記帳士事務所為例。臺北商業技術學院商學研究所學位論文。2016。1-119。
    Altmetrics 〈TOP〉
    E-mail :
    When an article is available to download, a notice will be sent to your mailbox address.
    E-mail :