餐飲業競爭策略與商業模式-以A公司為例

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餐飲業競爭策略與商業模式-以A公司為例

The Competitive Strategy and Business Model of the Catering Industry：Taking Firm A as an Example

范揚祐 , Masters　　Advisor：余士迪　　

繁體中文

餐飲業；競爭策略；商業模式； catering industry ； competitive strategy ； business model

Abstract │ Reference (18) │ Altmetrics

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With the increasingly fierce competition in the catering industry, firms in the catering industry require to develop new dishes, new ideas, new business models and competitive strategies. The catering industry’s entry barrier is low and therefore many start-ups choose to start a business in catering industry, believing it is easy to do and make quick money with low entry barrier, easy operation, much cash flow, and low technical requirements. However, problems emerge when they enter the stage after starting a business. There are many problems ranging from slow growth rates, such as competitors rushing in due to the low entry barrier, labor intensive, rising environmental awareness, rising prices and rents, high employee turnover, and extremely high management fragility. The research contribution lies in generating the business model canvas based on the operation improvement process of the case firm. In specific, the study designs the survey questionnaire according to the shortcomings of the case company, and correspondingly, the study uses the sequential regression analysis method to modify the business model canvas for the case firm A. Therefore, with the newly improved business model canvas, firm A may enhance the understanding of consumer needs, pain points, hesitations, and favorites so that firm A may constantly and dynamically analyzes and adjusts the business operation. In summary, this research suggests that the management team of firm A should further consider (a) the understanding of customer needs; (b) the way of creating customer value; (c) the way of locking in target customers; to maximize customers’ value and thereby gaining sustainable competition advantages.

Reference ( 18 ) 〈TOP〉

中文文獻
尚榮安譯 (2001)。個案研究法。台北：弘智出版社。Yin, R. K. (1994). Case study research: Design and methods, applied social research. Methods series, 5.
洪世章(2016)。創新六策。新北：聯經出版事業股份有限公司。
洪世章(2021)。打造創新路經。聯經出版事業股份有限公司。新北市。
酒井隆(2004)。問卷設計、市場調查與統計分析實務入門。新北：博誌文化股份有限公司。

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