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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
    Reference ( 41 ) 〈TOP〉
    1. 黃光玉,2006,「說故事打造品牌: 一個分析的架構」,廣告學研究, 26:1-26。
    2. Brian, L. 2005. Value pioneering – how to discover your own ‘‘blue ocean’’: interview with W. Chan Kim and Rene´e Mauborgne. Emerald Group Publishing Limited, 33(6): 13-20
    3. Friedman, H. H., Termini, S., & Washington, R. 1976. The effectiveness of advertising utilizing four types of endorsers. Journal of Advertising, 6: 22-24.
    4. Hambrick, D. C. 1983. High profit strategies in mature capi- tal goods industries: A contingency approach. Academy of Management Journal, 26: 687-707.
    5. Johns, G. R. 1988. Cost, revenue, and business-level strategy. Academy of Management Review, 13(2): 202-213
    Times Cited (3) 〈TOP〉
    1. 詹淑雅(2013)。非營利研發機構之整合行銷傳播研究 -以工研院獲得國際獎項科技之行銷模式為例。清華大學經營管理碩士在職專班學位論文。2013。1-94。 
    2. 王祥安(2013)。特色家飾業創業個案之經營策略研究。清華大學經營管理碩士在職專班學位論文。2013。1-69。
    3. 何詠寧(2015)。中草藥保健食品之網路行銷經營策略。清華大學經營管理碩士在職專班學位論文。2015。1-55。
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