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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 63 ) 〈TOP〉
  1. California.
  2. 2.Aaker, D. A. (1988) Strategic Market Management ,2nd ed., N.Y.: John Wiley & Sons, Inc.
  3. 4.Barney, D.F. (1991) "Time Paths in the Diffusion of Product Innovations", London: Macmillan.
  4. 5. Christensen, C.M. (1997) "The Innovator's Dilemma: When New Tech-nologies Cause Great Firms to Fail", N.Y: Havard Business School Press.
  5. 7.Hamel, G. & Prahalad, C. K. (1990) “The Core Competence of the Corporation", Havard Business Review, Vol. 68, No. 3, pp. 79-91
Times Cited (6) 〈TOP〉
  1. 趙元碩(2014)。海峽兩岸服務貿易協議與臺資銀行中國大陸市場經營策略之研究-以H銀行為例。淡江大學國際企業學系碩士在職專班學位論文。2014。1-99。 
  2. 郭瓊元(2012)。臺灣面板製造廠商在中國(大陸)的經營模式比較分析:以友達光電和奇美電子為例。淡江大學中國大陸研究所碩士班學位論文。2012。1-88。 
  3. 黃菀瑜(2013)。應用賽局理論探討白地策略之個案研究 -以統一超商為例。屏東科技大學企業管理系所學位論文。2013。1-198。 
  4. 徐千惠(2016)。自行車鞋產品策略之研究-以H公司為例。逢甲大學經營管理碩士在職專班學位論文。2016。1-57。 
  5. 蔡欣怡(2012)。台灣蘭花行銷國際藍海策略之研究。臺北大學公共行政暨政策學系學位論文。2012。1-161。
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