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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
    Reference ( 30 ) 〈TOP〉
    1. Aaker, D. A. & K. L. Keller (1990). Consumer Evaluation of Brand Extensions. Journal of Marketing, 54(1), 27-41.
    2. Herr, Paul M. (1986). Consequence of Priming: Judgment and Behavior. Journal of Personality and Social Psychology, 51 (December), 1106-1115.
    3. Herr, Paul M. (1989). Priming Price: Prior Knowledge and Context Effects. Journal of Consumer Research, 16 (June), 67-75.
    4. Herr, Paul M., Steven J., Sherman, & Russell H. Fazio (1983). On the Consequences of Priming: Assimilation and Contrast Effect. Journal of Experimental Social Psychology, 19, 323-340.
    5. Higgins, E. T, W. S. Rholes, & C. R. Jones (1977). Category Accessibility and Impression Formation. Jornal of Experimental social Psychology, 13, 141-154.
    Times Cited (19) 〈TOP〉
    1. 郭恆超(2006)。DEA方法應用在評估臺灣地區一審法院審理案件效率之研究。中興大學應用經濟學系所學位論文。2006。1-61。 
    2. 藍敬閔(2011)。以模糊多目標資料包絡分析保證區域模式法評估臺灣醫院經營績效。臺北科技大學工業工程與管理系碩士班學位論文。2011。1-76。 
    3. 邱麗英(2007)。地方政府財政努力績效分析:資料包絡分析法之應用。元智大學管理研究所學位論文。2007。1-145。 
    4. 江靜穎(2007)。以資料包絡分析法(DEA)評估國內醫院相關管理研究所之效率。中國醫藥大學醫務管理學系碩士班學位論文。2007。1-106。 
    5. 周志弘(2010)。百貨公司櫃位經營績效模式分析-以台南A百貨為例。崑山科技大學企業管理研究所學位論文。2010。1-67。 
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