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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
    Reference ( 51 ) 〈TOP〉
    1. 方祖熙,2008,「品牌形象、創新服務、促銷活動與購買意圖影響之研究- 以邰港科技股份有限公司為例」,國立高成功大學高階管理碩士在職專班碩士論文。
    2. 朱淑貞,2008,「服務創新、創新力、服務品質與顧客滿意度 關係模式之研究-以加油站產業為例」,長榮大學高階管理碩士在職專班碩士論文。
    3. 徐湘珠,2009,「台灣各服務業之服務創新與績效關聯影響分析」,朝陽科技大學企業管理系碩士論文。
    4. 莊立民,2002,「組織創新模式建構與實證之研究,以台灣資訊電子業為例 」, 國立成功大學企業管理研所博士論文。
    5. 莊立民、段起祥,2006,「台灣服務業組織創新量表發展之研究」,產業論壇,(8)2:65-83。
    Times Cited (4) 〈TOP〉
    1. 楊明遠(2012)。地籍圖管理之研究-以地籍圖閱覽服務為例。元智大學管理碩士在職專班學位論文。2012。1-76。
    2. 陳玉彬(2012)。網路服務通路之服務創新與服務品質研究-以VPN產業為例。臺北科技大學管理學院經營管理EMBA專班學位論文。2012。1-84。
    3. 曹素維(2013)。餐飲業導入科技化服務之關鍵成功因素研究。臺北科技大學管理學院經營管理EMBA專班學位論文。2013。1-76。
    4. 許金池(2014)。再生資源行銷策略管理之研究-以台灣塑膠成型產業為例。臺北科技大學管理學院經營管理EMBA專班學位論文。2014。1-81。
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