Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
    Reference ( 68 ) 〈TOP〉
    1. Jim Surmanek著,劉毅志譯(1989)。《媒體計畫》。台北:朝陽堂。
    2. 陳宇卿、葛婷婷(2002)。《依附型與獨立型媒體服務公司之併購過程研究》,中華傳播學會2002年論文研討會論文。
    3. 陳逸凡(2007)。《電影成功行銷模式探討-以2006年台灣外片發行商為例》。國立政治大學廣播電視學研究所碩士論文。
    4. 楊中芳(1994)。《廣告的心理原理》。台北:遠流。
    5. 闕秋萍(2005)。《探討台灣廣告產業權力架構變遷因素及其影響之研究:以權力與競合關係觀點》,中華傳播學會論文,國立臺灣師範大學大眾傳播研究所。
    Times Cited (3) 〈TOP〉
    1. 吳鴻君(2011)。台灣電視廣告市場之組合拍賣機制設計。淡江大學資訊管理學系碩士班學位論文。2011。1-86。 
    2. 鄭珮淇(2009)。台灣廣告市場開放外人投資後,廣告代理產業面臨之變化。清華大學經濟學系學位論文。2009。1-50。 
    3. 凌慶榮(2012)。面對數位匯流,傳統媒體代理商應對策略探討─以安吉斯集團偉視捷媒體公司為例。中央大學管理學院高階主管企管碩士班學位論文。2012。1-107。
    Altmetrics 〈TOP〉
    E-mail :
    When an article is available to download, a notice will be sent to your mailbox address.
    E-mail :