國營行庫激勵制度、金融創新、內部行銷及組織績效之關係研究----以L銀行為例

田靜華

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國營行庫激勵制度、金融創新、內部行銷及組織績效之關係研究----以L銀行為例

Relationships among Incentives,Financial Innovation,Internal Marketing and Organizational Performance of State-owned Banks:Taking L Bank as an Example

田靜華 , Masters　　Advisor：余士迪　　

繁體中文

社經背景；員工激勵制度；金融創新；內部行銷；組織績效； socioeconomic status background ； employee incentive system ； financial innovation ； internal marketing ； organizational performance

Abstract │ Reference (69) │ Altmetrics

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ABSTRACT
The current financial environment is changing rapidly due to technical advances. With the advent of the AI digital era, financial industry sectors are increasingly involved in competition in order to gain market opportunities.

Bank L is the second largest national operating bank in Taiwan. It has been in Taiwan for 80 years and is the country's specialized real estate bank.For years, bank clerks have dedicated themselves in cultivating relationships with customers.In response to today's rapid technological advances and changing generations, the innovation of financial services has become an important issue that cannot be underestimated by L Bank.

This study separately discusses topics of the socioeconomic status background of bank clerks, internal marketing, financial technological innovation, employee incentive system, and organizational performance.Through a convenient sampling method of Bank L employees, sample data was collected, and 179 valid questionnaire surveys were received. The questionnaire data was analyzed using SPSS statistical software and EXCEL software. After empirical research, a combined literature discussion was created based on the above-mentioned variable research theories and a questionnaire was designed in view of the research purpose. The results of the study found：

1.    The socioeconomic status background of bank clerks has a positive correlation with financial innovation.
2.Employee incentive system has a positive correlation with financialinnovation.
3.    Financial innovation has a positive correlation with organizational performance.
4.    Internal marketing and organizational performance have positive interference. effects.

Key words： socioeconomic status background, employee incentive system, financial innovation, internal marketing, organizational performance.

Reference ( 69 ) 〈TOP〉

參考文獻
中文部份
1.呂佳和（2008）激勵語言對組織公民行為與工作績效之影響-以內在激勵為中介變數，大同大學事業研究所學程碩士論文。
2.李祥林，林晉寬，莊寶鵬（ 1998 ）[引言] 中小型專業服務組織之內部行銷作為- 屏東科技大學學報。
3.宋孟霖（1997），「本國積體電路製造業關鍵成功因素與績效評估制度之研究：實地研究」，國立台灣大學會計學研究所碩士論文。

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