In this research, we used Actor-Network Theory (ANT) as a lens to study the formation of three organic markets. We chose two farmers markets (248 Farmers Market in Taipei and Bamboo Dragonfly Green Market in Hsinchu) and the only one organic agriculture wholesale market (the certified agricultural products wholesale market (驗證農產品批發專區) in Xi-lo). From the ANT translation process: problematization, interessement, enrolment and mobilization, we opened the black box of value network in Taiwan’s organic agriculture and have the deeper understanding of three marketplaces. In the end of this paper, we also discussed the difference of market culture, different points of the organic certification, and the value exchange of translation process. We found that the market culture would enroll organic farmers who had the same belief. There are unfulfilled needs of small farmers who cannot afford the organic certification fee. So they can’t join some organic market because of the requirement of the organic certifications. Finally, we can see in the entire translation process, different actors gradually shifted into a single spokesperson that can represent the value of the network.
In this research, we used Actor-Network Theory (ANT) as a lens to study the formation of three organic markets. We chose two farmers markets (248 Farmers Market in Taipei and Bamboo Dragonfly Green Market in Hsinchu) and the only one organic agriculture wholesale market (the certified agricultural products wholesale market (驗證農產品批發專區) in Xi-lo). From the ANT translation process: problematization, interessement, enrolment and mobilization, we opened the black box of value network in Taiwan’s organic agriculture and have the deeper understanding of three marketplaces. In the end of this paper, we also discussed the difference of market culture, different points of the organic certification, and the value exchange of translation process. We found that the market culture would enroll organic farmers who had the same belief. There are unfulfilled needs of small farmers who cannot afford the organic certification fee. So they can’t join some organic market because of the requirement of the organic certifications. Finally, we can see in the entire translation process, different actors gradually shifted into a single spokesperson that can represent the value of the network.
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