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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 61 ) 〈TOP〉
  1. 3. 李思旻,2010。打斷手骨反而勇-創業家東山再起之路,碩士論文,國立清華大學科技管理研究所。
  2. 11. 陳茂成,2003。企業永續經營關鍵因素之研究,碩士論文,國立成功大學管理學院。
  3. 13. 陳郁璇,2013。平價品牌符號與形象建構之研究—以UNIQLO為例,碩士論文,淡江大學大眾傳播學系。
  4. 19. 游美惠,2000。內容分析、文本分析與論述分析在社會研究的運用,調查研究,第8 期。
  5. 21. 謝凱雯、榊原一也,2013。日本服飾零售業「UNIQLO」、「MUJI」、「SHIMAMURA」創新經營模式,商管科技月刊,第十四卷,第二期,頁:124-130。
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