電子儀器產業關鍵成功因素之研究

The Key Success Factors Study of Electronics Instrument Industry

李祈安(Chi-An Lee)

指導教授 ： 張心馨

中原大學/商學院/企業管理研究所/碩士(2012年)

https://doi.org/10.6840/cycu201200009

摘要

儀器可謂工業之母，可見儀器產業對於工業技術的提升與相關研發的助益有相當重要的地位。現今電子產業的發達與更新換代的快速，直接帶動儀器產業的發展與競爭。但從過去以來，儀器產業被研究的次數卻很少，本研究主要是透過文獻的探討及質性的訪談，以歸類訪談結果來描述電子儀器產業的關鍵成功因素。
本研究在經過文獻探討後，是選擇以Leidecker 與Bruno(1984)所提出的關鍵成功因素的分析方法來研究此研究主題。主要的研究方法是透過市場資訊的收集、訪談研究標的G電子儀器公司組織內部營業、行銷與研發單位及組織外部針對儀器產業的資深的從業人員，以得到電子儀器產業關鍵成功因素的相關想法與建言。
研究結果發現，電子儀器產業的成功，主要會受下列幾個因素所影響：
1. 研發人才與關鍵技術
2. 品牌
3. 產品與新興產業的結合度
4. 專業與即時的服務
在訪談中我們也發現，雖然受訪者的職務與所服務的公司不同，但或多或少皆有提到研發能力的重要性。在專業技術與人才的取得，國外的公司常以合併與收購(M&A)或應聘有相關經驗的人才來突破瓶頸。相對而言，國內廠商於合併其他公司或跨國尋找人才的方面便較為保守，所以需於突破關鍵技術上多下點功夫。
由訪談及市場資訊收集可發現，電子儀器的市場領導者有很明顯的先佔者優勢，後進的G電子儀器公司除了需有專業技術的突破；產品可與新興產業相結合與持續不斷專業與即時的服務，消費者將對所提供的品牌有所偏好。但這所有的關鍵因素皆無法於一朝一夕所達成，需要靠著領導者高瞻遠矚的策略抉擇，以選擇合適的資源投入，以形成於產業間的競爭優勢。

關鍵字

競爭優勢 ； 關鍵成功因素 ； 電子儀器

並列摘要

Instrument can be described as the mother of industry, showing the equipment industry for the upgrading of industrial technology and related R & D benefit has a very important position.
Today's electronics industry developed rapidly with the replacement, directly contributing to the development of the instrument industry and competition. But in the past years, the number of times for research the instrument industry is very few, this study is to explore through literature and qualitative interviews, in order to classify the results of interviews to describe the electronic equipment industry, the key success factors.
After the literature review, this study choice Leidecker & Bruno(1984) proposed the analysis of critical success factors method to research this topic. The main research method is through the collection of market information；To interview the research objective of G Instrument Company within the organization for sales, marketing and R&D departments .Also outside the organization for the instrument industry experienced professionals to get electronic instrument industry the idea of critical success factors associated with suggestions.
The results showed that the success of electronic equipment industry will mainly be influenced by several factors as below:
1. R &D’s manpower and key technologies
2. Brand
3. The combination of products with new industries
4. Professional and immediate service
In the interview, we also found that, although the duties of the respondents with the service firms, but more or less mentioned the importance of R&D capabilities. To obtain the expertise and technical, foreign companies often mergers and acquisitions (M&A) or hire with relevant experience or talent to break through the bottleneck. In contrast, domestic firms in cross-border merger or looking for talent from other companies will be more conservative, so required to make more effort to breakthrough in key technologies.
Through the interviews and information collected, the market leader in electronic instruments have a very clear of the first mover advantage, backward in addition to the G instrument company has expertise to be a breakthrough; products can be combined with emerging industries and the continuing professional and real-time service, consumers will be provided by brand preferences. But all of the key factors are not reached in the short term; it need to rely on forward-looking strategies leading choice to select the appropriate resources to form in the inter-industry competitive advantage.

並列關鍵字

competitive advantage ； key sucess factor ； electronics instrument

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