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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 178 ) 〈TOP〉
  1. 13. 賴士葆,研究發展/行銷/製造三部門互動與新產品發展績效相關之研究,台北,華泰書局,民國79年
  2. 14. 賴士葆,「科策技略與新產品發展績效相關之研究」,台北,科技管理論文集,大業文教基金會,民國79年
  3. 1. Anderson, J. C. and David W. G.., "Predicting the Performance of Measures in a Confirmatory Factor Analysis with A Pretest Assessment of Their Substantive Validities," Journal of Applied Psychology, Vol.76, 1991, pp.732-740
  4. 2. Armstrong, A. and Hagel, J., “The Real Value of on-line Communities”, Harvard Business Review, Vol.74, No.3, 1996, pp.134-141
  5. 3. Athaide, G.A., Meyers, P. W., and Wilemon, D. L., “Seller-Buyer Interaction during the Commercialization of Technological Process Innovations”, Journal of Product Innovation Management, Vol.13, 1996, pp.406-421
Times Cited (15) 〈TOP〉
  1. 陳孝瑋(2013)。知識管理對金融業新產品績效之影響 -以顧客信任與產品特性為干擾變數。淡江大學企業管理學系碩士班學位論文。2013。1-101。 
  2. 吳開棋(2014)。顧客對顧客互動管理(CCI):知覺相容性的角色。臺中科技大學流通管理系碩士班學位論文。2014。1-141。 
  3. 韓麗華(2009)。洋蔥配銷通路策略之研究-以恆春地區生產者為例。屏東科技大學農企業管理系所學位論文。2009。1-99。 
  4. 薛榮棠(2006)。事業網絡鑲嵌、知識管理與新產品開發績效關聯性之研究。臺灣大學商學研究所學位論文。2006。1-170。 
  5. 李政遠(2003)。企業核心能力、服務策略與服務傳送系統對顧客終身價值影響之研究—汽車產業個案研究。中原大學企業管理研究所學位論文。2003。1-120。
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