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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 164 ) 〈TOP〉
  1. 22.呂學進(民90),涉入程度、購買動機與品牌權益關係之研究-以FCB模型為產品分類之實證,中原大學企業管理研究所碩士論文。
  2. 24.李盈瑩(民90),複合品牌策略、商圈生態與核心資源類型對品牌權益關係之研究-以大台北商圈為實證,中原大學企業管理研究所碩士論文。
  3. 33.阮世昌(民90),創新採用、關係品質與顧客終身價值關係之研究-以網路產品為分析對象,中原大學企業管理研究所碩士論文。
  4. 53.陳振燧、張允文(民90),品牌聯想策略對品牌權益影響之研究,管理學報,18:1,pp.75-98。
  5. 1.Aaker, David A. (1985),Strategic Market Management, John Wiley & Sons, Inc.
Times Cited (30) 〈TOP〉
  1. 陳姿穎(2010)。日本美容美體產業經營策略分析- 以施舒雅美容世界為例。淡江大學亞洲研究所碩士班學位論文。2010。1-143。 
  2. 黃瀅諭(2008)。咖啡連鎖店購買決策行為之比較研究-以星巴克與85度C為例。淡江大學管理科學研究所碩士班學位論文。2008。1-113。 
  3. 黃雅鳳(2006)。企業形象、產品形象及品牌形象交互關係之研究 -以「台灣高鐵公司」為例。淡江大學國際商學碩士在職專班學位論文。2006。1-182。 
  4. 黃筱婷(2007)。台灣農會發展水果品牌之品牌權益探討。中興大學生物產業推廣暨經營學系所學位論文。2007。1-133。 
  5. 李沛怡(2013)。分析消費者於不同型態咖啡店之再購因素:以消費動機之觀點。中原大學企業管理研究所學位論文。2013。1-85。 
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