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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 74 ) 〈TOP〉
  1. 3. 谷雅慧,「資訊呈現方式對網路行銷廣告效果之研究-以實驗法探討WWW網路購物情境」,中央大學資訊管理研究所碩士論文,民國八十五年。
  2. 16. 黃淑如,「電子郵件系統探討」,商業職業教育季刊,民國八十六年。
  3. 24. 陳彥豪,「將你的心情接在我的網路上:電腦資訊網路的電子報業初探」,台灣大學新聞研究所碩士論文,民國八十四年。
  4. 35. 羅美玲,「電子報讀者之動機分析」,元智大學資訊研究所碩士論文,民國八十八年。
  5. 5. Berghel, H.(1997). “Email-the good, the bad, and the ugly”. Communications of the ACM, 40(4):11-15.
Times Cited (8) 〈TOP〉
  1. 葉淑敏(2007)。直接電子郵件廣告效果之研究。臺北科技大學商業自動化與管理研究所學位論文。2007。1-77。 
  2. 周吳丞(2005)。體驗訴求與消費者網路使用目的對網路廣告績效影響之研究。中原大學資訊管理研究所學位論文。2005。1-115。 
  3. 金志聿(2004)。網站策略與績效之研究-以競選網站為例。中原大學資訊管理研究所學位論文。2004。1-200。 
  4. 韓双福(2003)。應用協同過濾機制於 商機撮合電子報之研究 –以食品業電子市集為例。中原大學資訊管理研究所學位論文。2003。1-113。 
  5. 陳芃君(2010)。網路廣告表現形式的廣告效果之研究,以社交網路服務為例。中原大學商業設計研究所學位論文。2010。1-103。 
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