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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 95 ) 〈TOP〉
  1. 4. Aaker.David A.and G.S.Day(1983), MarketingResearch,John Wiley&Sons Co.
  2. 5. Cambridge,MA:MarketingScienceInstitute.Kepferer, Jean-Noel (1992) Strategic Brand Management N.Y:Free Press
  3. 7. Kevin Lane Keller,(1998), Strategic Brand Management:
  4. 參 考 文 獻
  5. 一.中文部份
Times Cited (20) 〈TOP〉
  1. 謝采汝(2005)。顧客基礎的品牌形象構面間之關係探討-以行動電話產業為例。淡江大學國際貿易學系國際企業學碩士班學位論文。2005。1-208。 
  2. 林志鴻(2009)。產品來源國形象對品牌忠誠度之影響─以某日本品牌為例。中興大學高階經理人碩士在職專班學位論文。2009。1-76。 
  3. 鄭時沛(2013)。員工對於品牌識別要素、品牌個性與品牌態度之研究以中華電信為例。中原大學商業設計研究所學位論文。2013。1-72。 
  4. 張惠綺(2014)。連鎖麵包烘焙業員工工作滿意度、組織承諾與工作績效之研究-以馬可先生麵包坊為例。長榮大學高階管理碩士在職專班(EMBA)學位論文。2014。1-81。 
  5. 魏嘉辰(2012)。烘焙美感能力與教育養成之初探。高雄餐旅大學餐旅教育研究所學位論文。2012。1-108。 
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