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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 83 ) 〈TOP〉
  1. 皮世明,「影響資訊系統服務品質的因素研究,國立中央大學資訊管理學系博士論文,民八十七年
  2. 鍾瑄容,「涉入程度、顧客滿意度與忠誠度關係之研究-以網路商店類型及顧客關係結合類型分析」,中原大學企業管理學系碩士學位碩文民國九十年
  3. Baker, D. A. and J. L. Crompton (2000), “Quality, Satisfaction and Behavioral Intentions,” Analysis of Tourism Research, Vol.27, No.3, pp.785-804.
  4. Band, W. A., Creating Value for Customers, New York: John Wiley, 1991.
  5. Boulding, William, Ajay Kalra, Richard Staelin & Valarie A. Zeithaml (1993), “A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions,” Journal of Marketing Research, 30 (Feb), 7-27.
Times Cited (40) 〈TOP〉
  1. 楊宗仁(2010)。網路ATM使用者滿意度與忠誠度之研究-以台灣為例。淡江大學國際商學碩士在職專班學位論文。2010。1-65。 
  2. 尤千美(2009)。企業用戶對網路銀行使用滿意度之研究。淡江大學國際貿易學系國際企業學碩士在職專班學位論文。2009。1-97。 
  3. 鄒施苹(2009)。網路購物顧客滿意與忠誠行為之研究。淡江大學國際商學碩士在職專班學位論文。2009。1-93。 
  4. 徐榛璘(2008)。消費者網路購物價值、滿意與忠誠之研究。淡江大學國際貿易學系國際企業學碩士班學位論文。2008。1-83。 
  5. 黃怡珮(2005)。網路購物商店的特性與購物者的特徵對顧客態度與購買意願之影響。淡江大學國際貿易學系國際企業學碩士班學位論文。2005。1-69。 
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