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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 74 ) 〈TOP〉
  1. 5. 林天德(2000),國際運動鞋品牌之進入模式及行銷策略之研究-以台灣市場為例,元智大學管理研究所。
  2. 17. 劉素珍(2002),進入策略、產業網路發展與經營績效關係之研究-以赴大陸投資被動元件產業之台商為研究對象,中原大學企業管理研究所。
  3. 1. Agarwal, S. and Ramaswami, N. (1992), Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization Factors, Journal of International Business Studies, pp.47-54.
  4. 2. Anderson, E. and H. Gatignon (1986), Mode of Foreign Entry: A Transaction Cost Analysis and Proportion, Journal of International Business Studies, vol. 17(Fall), pp.1-26.
  5. 4. Chase, Richard B.(1978), Where Does the Customer Fit in a Services Operation?, Harvard Business Review, 56, pp.137-142.
Times Cited (26) 〈TOP〉
  1. 江珊羽(2011)。侵略性訂價策略以及進入國際市場。淡江大學國際企業學系碩士班學位論文。2011。1-50。 
  2. 鍾春娜(2006)。台灣銀行業營運據點設立及裁撤評估模式之研究。淡江大學管理科學研究所企業經營碩士在職專班學位論文。2006。1-115。 
  3. 沈美足(2006)。工具機產業之技術移轉輸入與經營績效關係—台灣技術移轉服務業。淡江大學管理科學研究所企業經營碩士在職專班學位論文。2006。1-114。 
  4. 陳宏奇(2008)。台灣健康俱樂部未來成長策略之研究 ∼以亞力山大企業集團為例。臺灣大學商學研究所學位論文。2008。1-111。 
  5. 葉淑君(2005)。台灣與大陸連鎖加盟業成長策略之研究。臺灣大學國際企業學研究所學位論文。2005。1-105。 
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