大陸台商策略聯盟類型與績效之關聯性研究-以電子電機業為例

鄞瑜萱

doi:10.6840/cycu200300388

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大陸台商策略聯盟類型與績效之關聯性研究-以電子電機業為例

A Study on the Relationship of the performances and the types of strategic alliances of Taiwan Businesses on Mainland China

鄞瑜萱 , Masters　　Advisor：高孔廉　　

繁體中文 DOI： 10.6840/cycu200300388

聯盟類型；聯盟績效；策略聯盟； Types of Alliances ； Strategic alliances ； Performances of Alliances

Abstract │ Reference (84) │ Times Cited (12) │ Altmetrics

Abstract 〈TOP〉

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Abstract
The attractiveness of market size in Mainland China and the worsening investment in Taiwan caused Taiwanese businesses make outward investment in Mainland China. However, investment in Mainland China faced huge risks and some uncertainty factors in the environment. Strategic alliances is one of the choices which could reduce risks. The purpose of this study is to find the environment factors which affect the types of strategic alliances, and the relationship between the types of strategic alliance and their performances.
The research used the electronic industry in Taiwan as the population. We pointed out 300 questionnaires and received 27 effective feedback. The methodology used in this research include factor analysis, MANOVA, discriminant analysis and Pearson’s product-moment correlation. The results are as follows:
1.	When technology innovation becoming fast, businesses tend to adopt multi-activity alliance.
2.	When the position of cooperation more esteemed which will build R&D alliance.
3.	When the environment complexity is higher, businesses tend to adopt joint venture type of strategic alliances in ownership.
4.	Technology specificity has no significant on the type of strategic alliances.
5.	The types of strategic alliances have no significant on the performances.
6.	The position of competition has positive correlation with the performances.

Reference ( 84 ) 〈TOP〉

李文瑞，曹為忠，陳弘林(2000)，我國積體電路廠商策略聯盟與績效關係之研究，企業管理學報，(46)，頁154-155。
連結：
曾千豪（2002），「休閒產業與發卡銀行策略聯盟績效之研究」，朝陽科技大學休閒事業管理研究所。
連結：
葉匡時等(1992)，「策略聯盟的發展-交易成本的觀點」，產業科技研究發展管理研討會。
連結：
Aaker D.A.(1984), “How to Select a Business Strategy,” California Management Review, Berkeley.
連結：
Awadzi, W. K. ,(1987), “Determinants of joint venture performance: A study of international joint venture in the U. S.,” Unpublished doctoral dissertation, Louisiana state University, Louisiana.
連結：

Times Cited (12) 〈TOP〉

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