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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 54 ) 〈TOP〉
  1. 31. 陳建宇(2003),台灣中小企業創業導向、組織資源與能力對企業績效影響之研究,成功大學管理研究所,未出版碩士論文。
  2. 32. 紀秋煌(2002),通路控制力、通路類型與通路績效之研究,中原大學企業管理研究所,未出版碩士論文。
  3. 1. Anderson and A.T. Coughlan (1987),“International Market Entry and Expansion via Independent or Integrated Channels of Distribution”,Journal of Marketing, Vol.51 (January), 71-82.
  4. 2. Anderson and B.A. Weitz (1992),“The Use of Pledges to Build and Sustain Commitment in Distribution Channels,”Journal of Marketing Research, Vol.29 (February), 18-34.
  5. 3. Bennett, P. D. , (1995) “Dictionary of Marketing Terms 2nd Ed.”,NTC Publishing Group,pp. 218-219
Times Cited (16) 〈TOP〉
  1. 溫仁愷(2007)。品牌權益、品牌策略、通路策略對通路績效之研究—精品化手機實證。臺北科技大學工業工程與管理系碩士班學位論文。2007。1-99。 
  2. 江垂曄(2006)。品牌資產與知覺消費價值觀對市場績效 影響之研究-以跨國清潔用品製造企業為例。中原大學企業管理研究所學位論文。2006。1-131。 
  3. 陳福熒(2006)。台灣銀行業赴中國大陸投資進入策略之關鍵成功因素–以ESSP觀點分析。中原大學企業管理研究所學位論文。2006。1-181。 
  4. 許熒玉(2005)。核心擴張模式、供應鏈策略與集團經營績效關係之研究–以台灣特力集團與香港利豐集團為探討對象。中原大學企業管理研究所學位論文。2005。1-125。 
  5. 林小雯(2005)。台灣企業進入中國大陸醫療市場成功關鍵因素之研究-從ESSP觀點分析。中原大學企業管理研究所學位論文。2005。1-157。 
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