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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 54 ) 〈TOP〉
  1. 31. 陳建宇(2003),台灣中小企業創業導向、組織資源與能力對企業績效影響之研究,成功大學管理研究所,未出版碩士論文。
  2. 32. 紀秋煌(2002),通路控制力、通路類型與通路績效之研究,中原大學企業管理研究所,未出版碩士論文。
  3. 1. Anderson and A.T. Coughlan (1987),“International Market Entry and Expansion via Independent or Integrated Channels of Distribution”,Journal of Marketing, Vol.51 (January), 71-82.
  4. 2. Anderson and B.A. Weitz (1992),“The Use of Pledges to Build and Sustain Commitment in Distribution Channels,”Journal of Marketing Research, Vol.29 (February), 18-34.
  5. 3. Bennett, P. D. , (1995) “Dictionary of Marketing Terms 2nd Ed.”,NTC Publishing Group,pp. 218-219
Times Cited (16) 〈TOP〉
  1. 溫仁愷(2007)。品牌權益、品牌策略、通路策略對通路績效之研究—精品化手機實證。臺北科技大學工業工程與管理系碩士班學位論文。2007。1-99。 
  2. 徐榮俊(2006)。台灣茶業經營策略之研究:以天仁茗茶為例。中原大學企業管理研究所學位論文。2006。1-92。 
  3. 陳利敏(2014)。防毒軟體雲端服務的商業模式創新 — T公司個案研究。臺灣大學資訊管理組學位論文。2014。1-78。 
  4. 鄭永祥(2005)。台灣消費性電子產品廠商知覺環境不確定性、競爭策略、產品策略與經營績效關係之研究 —以手機與數位相機廠商為例—。中原大學企業管理研究所學位論文。2005。1-141。
  5. 高萍(2005)。國際市場進入策略、品牌與通路策略類型配適對國際市場經營績效之研究-以台灣IT產業進入歐、美、中國大陸市場為比較。中原大學企業管理研究所學位論文。2005。1-124。
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