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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 46 ) 〈TOP〉
  1. 5. 洪懿妍(2000c,1),顧客關係管理五大步驟,天下雜誌,160-163。
  2. 9. 「顧客關係管理CRM」,管理雜誌,民國九十年三月。
  3. 13. Barney, J.B. (1996) “The Resource-Based Theory of the Firm,” Organization Science, 7(5), pp. 469-501.
  4. 14. Barrett, S. and Konsynski, B. (1982), “Inter-Organization Information Sharing Systems,” MIS Quarterly, Special Issue, pp. 93-105.
  5. 17. Burt, R.S. (1992) “Structural Holes: The Social Structure of Competition,” Harvard University Press: Cambridge, MA.
Times Cited (28) 〈TOP〉
  1. 岳造宇(2014)。從顧客關係管理探討虛擬社群結合大數據趨勢之研究。淡江大學國際企業學系碩士在職專班學位論文。2014。1-129。 
  2. 盧方平(2012)。產險業顧客關係管理與客服中心之研究。淡江大學保險學系保險經營碩士在職專班學位論文。2012。1-154。 
  3. 李佳慧(2007)。顧客關係管理系統開發專案風險管理之研究 -以金融業為例。中原大學資訊管理研究所學位論文。2007。1-90。 
  4. 黃惠玟(2007)。區隔調整策略與微區隔觀點—分析型顧客關係管理價值之研究。中原大學資訊管理研究所學位論文。2007。1-102。 
  5. 郭宗霖(2006)。顧客關係管理系統採用之縱斷面研究。中原大學企業管理研究所學位論文。2006。1-101。 
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