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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 76 ) 〈TOP〉
  1. 邱皓政(2003),結構方程模式,雙葉書廊。
  2. 劉崇義(2001),顧客滿意之研究 – 以壽險業為例,中原大學企業管理研究所碩士論文。
  3. 王恩福(2002),知覺服務品質模式建構之研究-以 LISREL模式之實證,中原大學企業管理研究所碩士論文。
  4. 呂堂榮(2002),國道客運業服務品質、顧客滿意度與移轉障礙對消費者行為意向之影響,交通大學運輸科技與管理研究所碩士論文。
  5. 張重昭、謝千之(2000),「產品資訊、參考價格與知覺品質對消費者行為之影響」,企業管理學報,第47期,pp.161-190。
Times Cited (6) 〈TOP〉
  1. 林晉賢(2008)。網路電話之服務價值、轉換成本及科技準備度對消費者購買意願之影響。淡江大學企業管理學系碩士在職專班學位論文。2008。1-115。 
  2. 王祥宇(2011)。消費者對行動電話品牌忠誠度之探討。臺東大學進修部環境經濟資管碩專(假日)學位論文。2011。1-54。 
  3. 林嵩棧(2007)。職棒觀賞體驗、觀賞動機對觀賞滿意度影響之研究-以米迪亞暴龍與La new熊對戰組合賽為例。臺灣師範大學體育學系在職進修碩士班學位論文。2007。1-122。
  4. 劉芳俞(2009)。台電服務品質與顧客滿意度之關係研究-以台電台北南區營業處服務中心為例。政治大學管理碩士學程(AMBA)學位論文。2009。1-92。
  5. 黃猷翔(2009)。汽車長期租賃之服務品質與再續約意願影響研究-以某公司客群為例。大同大學資訊經營學系所學位論文。2009。1-115。
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